15 Nov TESISQUARE participates in the Dig.it4Fashion event
23.11.2017 – TESISQUARE will be sponsoring the DIG.IT4FASHION 2017 EDITION event, which will take place in Florence on November 23.
Investment in digital marketing is becoming increasingly important for fashion and luxury companies, acting as a key tool for corporate communication strategy and ROI.
The workshop, organised by Logislab in collaboration with the City of Florence, will be attended by national and international experts who will discuss topics related to the adoption of IT solutions and tools to successfully support digital initiatives in fashion companies.
A list of topics will be covered during the workshop, including the integration of physical and digital channels, e-commerce, social media and customer behavior analysis.
Giuseppe Pacotto – CEO and founder of TESISQUARE® – and Dario Pacotto – Co-Inventor PYB® Protect Your Brand of TESISQUARE® – will face the blockchain topic as a solution to counteract counterfeiting with “PYB® Protect Your Brand: new consumer trust – Ensuring authenticity and uniqueness in online and online shopping.